On today’s show we have Sean Johnson. Sean is a UX Consultant and Designer, Type Designer and host of The Freelance Web (with me!).

In this episode we discuss:

  • The roll UX plays in designing a brand
  • How end users can tell you more about a brand than the client.
  • How to use client feedback and surveys on small projects.
  • How to ask the right questions.
  • Good design processes.
  • Can A/B testing work in brand design?
  • How you should stop caring what other designers think.
  • The age old argument for just sending the client one concept.


Sean’s website

Sean’s Twitter

The Brand Gap by Marty Neumeier

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