This week’s guest is the doyen of design Jon Hicks.

In this episode we discuss

  • The limitations of a logo
  • How no one really cares about your logo
  • Not letting the designer ego take over
  • Jon’s processes
  • Digital Brand Design – did Liz invent it (she wishes) and what does it mean
  • Responsive logo design
  • Digital first approach to logo design
  • Jon’s latest project iHasco
  • Comedies we love

Jon’s website

Jon’s Twitter

Jon’s recommendations

Centre for Visibility Design 

This Country


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