In this episode Liz and Rachel discuss
- Taking a less traditional more entrepreneurial approach to branding for clients.
- How brand values can be used as a decision making tool
- The holy grail of creating passive income
- How education and empowerment can be strong tools for attracting new clients.
- How being your authentic self can be your USP and attract like minded clients.
Rachel takes a deep dive into her processes and how they differ from the more traditional approach she used to take. And tons more!